JO CAUDRON
transformation strategist
"A strong vision of the future,
is the 'why' of change"
My career began in 1994 when I co-founded Belgium's first digital agency with my brother and two friends. What started as a chance discovery of the internet evolved into a journey that saw me involved in over 25 startups. Some of these ventures remain a source of pride, while others offered valuable lessons along the way.
In recent years, I’ve broadened my focus beyond digital innovation to include societal transformations. This has allowed me to guide organizations through complex changes, addressing both technological and social challenges.
With over three decades of experience, I feel privileged to have collaborated with inspiring people and contributed to impactful projects in Belgium and beyond.
WHAT DRIVES ME FORWARD
I consider myself a transformation strategist—a role that doesn’t officially exist, allowing me the freedom to think beyond predefined standards or conventions.
I’m deeply passionate about change and how technological, societal, and systemic disruptions are reshaping the world around us. Over the years, I’ve explored how profound system shocks—such as climate change, geopolitical instability, and the rapid evolution of artificial intelligence—are impacting individuals, societies, and economies. For businesses, this means rethinking their purpose and business models to adapt and thrive in an ever-changing world.
I’m also committed to addressing the bigger question: how can we strengthen Europe—both as a society and an economy—amid these turbulent geopolitical times? By fostering innovation, collaboration, and resilience, we can navigate these challenges and build a stronger future together.
I share my passion and insights through keynotes, books, and advisory work, helping organizations and individuals to better understand and respond to the transformative forces shaping our world.
I'M AN AUTHOR
I've (co-)written seven books on various transformational topics, ranging from dealing with social media, the future of the media industry, digital transformation, and societal transformation with De Wereld Is Rond (The World Is Round) and De Toekomstformule (The Future Formula). My most recent book is Fuck The System, en andere slechte ideeën voor de toekomst (Fuck The System, and Other Bad Ideas for the Future), which explores the options of a strong Europe in the new world order.
I'M AN ADVISOR
I've been advising dozens of international companies in different industries: finance, media, retail, industrial, food, ... I have developed a methodology that helps you plan for transformation of your industry and society. If you want to know more about how I can help you change for the future ...